Personal and Household Care

The Personal & Home Care (PHC) Division of C.W. Mackie PLC is responsible for the marketing, sales, and distribution of internationally recognized personal care and household brands in Sri Lanka. 
The company operates within the Fast Moving Consumer Goods (FMCG) sector and focuses on bringing high-quality global brands to the Sri Lankan market through strong partnerships with leading multinational companies.

The PHC division represents several well-known international brand portfolios, primarily from Wipro Consumer Care and Lighting, S. C. Johnson & Son, and Himalaya Wellness Company. Through these partnerships, the division markets a wide range of products across categories such as personal hygiene, skincare, household cleaning.

A major strength of the PHC division is its strong island-wide distribution network, which ensures wide product availability across Sri Lanka. The distribution system covers general trade , modern trade , wholesale distributors, pharmacies, cosmetic stores, and institutional customers. With an experienced sales team and established retail relationships, the division ensures efficient market coverage and strong brand visibility.

Through partnerships with leading global manufacturers, effective marketing strategies, and a robust distribution chain, the PHC division of C.W. Mackie PLC plays an important role in delivering high-quality personal and home care products to Sri Lankan consumers